Press Release

2009 Lincoln MKS: ALL-NEW FULL-SIZE FLAGSHIP SEDAN

· The new Lincoln MKS full-size luxury sedan aims to attract new buyers with its timeless design, fuel-efficient powertrain and an unparalleled suite of features and technologies.

· Class-leading convenience features include SYNC™ voice-activated, hands-free in-car communications; EasyFuel™ capless fuel filling; THX-certified audio; SIRIUS Travel Link™; voice-activated navigation; and a next-generation keyless entry keypad.

· Lincoln-exclusive fuel-efficient 3.7-liter V-6 and all-wheel drive provide smooth driving.

· Lincoln MKS will be the first vehicle to offer Ford’s new gasoline turbo direct injection engine technology – which provides the power and torque of a V-8 engine with the fuel efficiency of a V-6 – less than a year after launch.

· An outstanding value starting below $38,000, Lincoln MKS orders are now being accepted; customers can visit www.lincoln.com to build and price their vehicle.

Los ANGELES, Nov. 14, 2007 – The all-new 2009 Lincoln MKS full-size luxury sedan debuts today, providing customers understated style, first-of-a-kind convenience features, advanced safety and one of the best values in the luxury market.

Unveiled at the Greater Los Angeles International Auto Show, the new Lincoln flagship is designed to help fuel Lincoln’s growth by attracting new customers.

“Lincoln has reestablished itself as a quality and design leader with award-winning products like the Lincoln MKZ, MKX and Navigator,” says Mark Fields, Ford Motor Company’s president of The Americas. “With the Lincoln MKS, we are raising the bar even higher with unparalleled amenities and performance, and a price that should be irresistible to luxury customers.”

The New Lincoln Flagship: A Strong Contender in the Luxury Sedan Segment

The Lincoln MKS is a full-size luxury sedan aimed at bringing new and younger buyers into the Lincoln fold. Not traditional luxury buyers who shop based on name and price tag alone, Lincoln MKS customers are under 50 and value beautiful modern design, more fuel efficiency and good value.

Pricing for Lincoln MKS starts at less than $38,000, a strategic move aimed at attracting new customers to the brand. Many will be first-time luxury buyers, with a significant number expected to migrate from imports. In fact, up to 60 percent of those buying the luxury sedan are expected to be new to Lincoln.

“We’re playing to win with the Lincoln MKS, especially in California, where more luxury vehicles are sold than anywhere else. We will do so by offering confident, understated, respectful luxury – not something that will go out of fashion in a year or two,” said Mike Richards, Lincoln General Marketing Manager. “We’re also making an extra effort to reach out to African American and Hispanic buyers who want and deserve luxury in their lives, in part, through new marketing relationships with artists Common and Juanes.”

Juanes, a 12-time Latin Grammy award winning artist, will help introduce SYNC, which is standard on Lincolns and widely available on Ford and Mercury products, to the Hispanic market. Juanes was recognized by Time magazine as one of the “100 Most Influential People in the World” for his belief in the possibility of social change through music.

Common, an accomplished musician, children’s author and actor, will represent Lincoln beginning in 2008. The partnership will feature multiple levels of advertising, marketing and promotional activities between Lincoln and Common’s wide-ranging businesses and his community service program. Common is currently appearing in the Russell Crowe and Denzel Washington in the Ridley Scott-produced film American Gangster.

Consumers can visit www.lincoln.com to build and price their ideal Lincoln MKS and place their order at their local Lincoln dealer immediately.

To be built at Ford Motor Company’s Chicago Assembly Plant, the Lincoln MKS will begin arriving in Lincoln showrooms next summer.

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